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Built the marketing function and team to launch a new Java-based wireless developer environment and runtime platform into multiple markets. Hired a marketing team as well as public relations, branding, and marketing agencies. Created the brand strategy and market positioning and launched the company in the US and Europe. Led the marketing strategy and plan development with innovative positioning, pricing, and market analyses. Created a highly visible, premier company position and successfully launched the company on schedule and under budget. (Acquired by Symbol Technologies - www.symbol.com)
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