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Built the product management department and extended core mobile & wireless Consumer Goods, Retail, and Distribution expertise to broader enterprise markets including Construction/Engineering, Telecom/Utilities, and Manufacturing. Led product-market strategy, competitive analysis, quality assurance, OEM technology alliances, and later, business development.
Conceived and designed the award-winning MobileFrame configurable mobile application platform (www.mobileframe.com) to replace field force applications for current Thinque customers including Maybelline, Colgate-Palmolive, and Taco Bell. The solution is now among the fastest growing mobile application platforms with installations at Toyota, Boeing, US Navy, Ecolab, Pepsi, World Kitchen, and others.
Established partnerships and technology integration plans with Siebel, PeopleSoft, and J.D. Edwards for mobile & wireless SCM and CRM systems.
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